The current buzzword in mental health is measurable outcomes yet very few if any in mental health or coaching produce measurable outcomes. The question to everyone in the business of mental health or coaching is, “What is the reason for not producing measurable outcomes for your clients?” Every Certified Burris Coach is required not just to produce a measurable outcome but measurable improvement across a three-instrument twenty-two point checklist in order to complete their certification.  

At Burris Institute we believe mental health and coaching clients should require their practitioners to have a measurable outcome in place and following are the top five reasons for doing this.

  1. Client and practitioner will not have to guess if an issue has been resolved.
  2. A normal range could be established which would enable a clear objective for the client.
  3. Client and practitioner will be able to see the difference being made at every session.
  4. Proficiency of the practitioner could be measured.
  5. Efficacy of the treatment modality could be established.
  6. Miss diagnosis would be significantly reduced.
  7. Dangerous behavioral medications could be virtually eliminated for young children.
  8. Psychophysiological issues could be more readily identified and addressed.
  9. Care of the client would be more focused and changed sooner when required.
  10. Someone at risk for suicide could be immediately established and changed.

Measurable outcomes empower the client to make a decision about a practitioner based on treatment, timeline and results. Without a measurable outcome, a coach or mental health professional can drag a client’s sessions on for years and never resolve the issue.

Requiring a measurable outcome will enable scrutiny of a treatment modality. What is measured, why it is measured and how the measurements were generated are just the beginning of making a treatment modality the best it can possibly be. This also assures the client they are getting the best help possible.

To see the definitions used at Burris Institute to determine normal, which ultimately produce measurable outcomes at every session for our clients please visit our Definitions page here.

About Kelly Burris, PhD, MBC

Kelly Burris has defined ‘Normal’ in an industry, that only defines broken or disordered. He is the developer of the empirically sound Subconscious Restructuring process and founder of Burris Institute. With over 150 medical references Subconscious Restructuring represents a scientific breakthrough in mental health, and it has done this without meds, labels, or personal history.

As part of the Burris, ecosystem Subconscious Restructuring Practitioners can manage, track and interact with current and future clients after certification on This same ecosystem enables corporate, military, and educational entities to supervise and monitor the performance of their internal Subconscious Restructuring (mental health) infrastructure in the cloud.