Creating Victory

 In my last blog post, entitled Absolute Must, I mentioned an important by-product of setting Objectives; the Endowment Effect.  It seems there is more to setting future plans for ourselves than just making a list of things we want to accomplish and then figuring out how to get there.  Additionally, when we take ownership of an idea, there is a host of chemical reactions that take place inside us, that make us more likely to continue in our personal endeavors than you might be aware of.